The Team Behind B2E
Since 2009, we've been helping leading organizations transform manual processes into digital ones — through technology, experience, and personal service.
We've Been Around Since 2009
From a small company with a big vision — to a platform serving dozens of organizations and hundreds of thousands of users in Israel and worldwide.
B2E was founded in 2009 by Avi Giora and Oren Proter, both Intel alumni with extensive experience in developing, building, and operating IT systems in complex enterprise environments.
From the start, our vision was clear: deliver quality software solutions, fast, at a fair price — with full personal support, from defining the need to complete satisfaction.
Today, B2E serves dozens of organizations across multiple industries, with over 500,000 registered users in Israel and worldwide. The platform is built on Microsoft Azure and offers products and solutions for workflow automation, digital forms, employee records, evaluations, and more.
The People Leading the Way
A unique blend of technological experience, business vision, and customer commitment — that's what sets us apart.
Avi Giora
CEO & Co-FounderExtensive experience in developing, building, and operating IT systems across multiple domains — including Intel. Leads the company's vision and client relationships.
Oren Proter
CTO & Co-FounderExpert in system architecture and software development with a rich background from Intel and various industries. Responsible for technology, platform, and innovation.
What Guides Us Every Day
The values that guide us in every project, every line of code, and every interaction with a client.
Speed
Results in a short timeframe — thanks to a ready platform and a skilled team that starts immediately.
Fairness
Transparent pricing with no surprises. We believe quality results don't have to cost a fortune.
Availability
Personal and professional service at every stage — from defining needs, through development, to full satisfaction.
Quality
Every project goes through rigorous quality assurance. We don't compromise on results.
Our Journey
Key milestones on our journey — from founding the company to a platform serving hundreds of thousands of users.
B2E Founded
Avi Giora and Oren Proter establish B2E with a vision to deliver quality enterprise software solutions.
First Platform Launch
Launch of the first workflow automation system, targeting the financial and pharmaceutical sectors.
Migration to Microsoft Azure
The platform migrates to Azure cloud — enabling access from any device, advanced security, and scalability.
ERM Product Launch
A dedicated product for digital employee records — document management, onboarding processes, and feedback, now enhanced with AI summaries of evaluations and recommendations.
250,000 Users Milestone
The platform serves a quarter million users in Israel and worldwide, across multiple industry sectors.
500,000 Users Milestone
Half a million registered users, new products, leading clients — still with the same personal support from day one.
Industries We Serve
Our platform serves organizations from a wide range of industries — in Israel and worldwide.
How We Work
A structured and transparent work process — from defining needs to a ready and successful result.
Define the Need
We meet with you, understand the challenges, and together define requirements and business objectives.
Planning & Design
We plan the solution, design the processes, and present you with an initial interface for approval.
Development & Deployment
Our platform enables rapid development — you see initial results within days.
Ongoing Support & Service
We don't disappear after deployment. We're here for every question, change, or request — with personal and professional attention.
Want to Learn More?
We'd love to meet, hear about your needs, and propose the best-fit solution.
No commitment · Fast results · Fair price · Personal service